Gene Simmons recently paired up with Gibson for his first-ever collaboration with the iconic brand, the Gene Simmons G² Thunderbird Bass. Now the “Gene team” has announced the new model in characteristic Simmons style, with a mock ‘80s-style infomercial starring Gene as Dr. D. D’Mone, from the Institute for Bass Guitar Solutions. Feel like a loser? Have “ugly bass syndrome”?
“Your problems are solved,” the good doctor says. “I have the cure!”
In addition to the retro visuals, the infomercial is fille dout with some appropriately cheeseball backing music and a voiceover from Mr. Full House himself, John Stamos.
You can check it out above.
Meanwhile, in a statement Gene said about the new bass, "Gibson is an outstanding company and has earned its place as a leading guitar brand with fans around the world. The new G² Thunderbird basses are all handmade in the USA, with a sound that is off the charts. The design is so beautiful and collectible, they are simply works of art."
Added Cesar Gueikian, Brand President, Gibson Brands. "We are excited to launch the first of many projects together with Gene Simmons! The Gibson Gene Simmons G² Thunderbird Bass guitar has been more than a year in the making. It looks and sounds epic, and it is unmistakably Gene. Working with him is such a privilege for all of us at Gibson; he is deeply involved in every aspect of developing the guitars and planning our launch.
“A legendary musician who has touched the lives of generations of music fans, Gene is also a creative and successful entrepreneur. This is the first of many ways in which the G² partnership will be paying tribute to Gene, his iconic status, and continue to inspire new generations of Gibson and Gene Simmons fans to play and create music."